Originally published June 9, 2012
On a normal day I don't wear a lot of makeup on my face (concealer, foundation and powder). The foundation I apply on a normal day is thin and designed to blend the colors in your face a little (beige in color, a little translucent). I tend to dress up my eyes (my best feature) and leave the rest to nature. I have oily skin and can't stand the way makeup feels on my face as the day goes on. With that said, I photograph horribly! I hate candid shots taken with family/friends. Why? Because my light weight foundation and concealer coupled with my translucent powder was not designed to look good in print.
Below are a few tips to help you apply professional makeup techniques to your face and skin that will give you "model" looking skin:
Eyes: Despite the trends of shimmery eye-shadows, dress your eyes with matte colors. Shimmering eye-shadows and powders will give your skin a greasy/oily look. Heavy eye makeup can also lend itself to raccoon eyes. After apply your eye makeup, step a few feet back from the mirror (at least 5-7 feet) and look at your eyes. If you can't see a difference between your eye lids, eye lashes and pupils, than your eye shadow is probably a bit too heavy and will not photograph well. Black mascara and eye liner photographs better than brown. The black contrast with natural colored eyeshadow will set your eyes off in the most flattering way.
Lighting: Apply your makeup in natural lighting, near a window or weather permitting, outside. Bathroom/home lighting tends to be soft and flattering while you're at home.
Powder: Avoid translucent face powders if possible. Instead, use a powder with a yellow tint for even skin tone.
Blend! Blend! Blend!: I can't say it enough... blend your makeup! There are few things worse than your face and neck being completely different shades because of failure to blend makeup properly.
Blush: Even if you don't normally wear blush, blush will bring out definition in your face and highlight your cheek bones.
Lips: Many women don't like wearing lipstick because if the feel and, let's be honest, some lipsticks have a nasty taste/smell. Unfortunately, natural lips have a tendency to look gray and flat in photographs. The best way to avoid this is to apply a lip liner and matching lip stick that will add color and fullness to your lips.
Practice your smiley face: Take a few digital pictures of yourself with a variety of expressions before you leave for your shoot. This will allow you the opportunity to avoid makeup surprises and give you confidence in front of a professional camera.